The Theories

You own what we build

Unlike many other web development and graphic design firms, if we build it for you, you own it all at the end of the day, just as long as it has been paid for.

We give you the tools to succeed without us

When we build a website, especially one of our excellent CMS (Content Management System) sites, we make it so that you can keep the content up to date without the need for paying for constant text revisions.

Honesty from the start

We totally intend to make as much money as possible. That being said, we understand that money comes from hard work and being knowledgable about our work. It also comes from knowing when to say "no" to bad ideas.

Functionality over "flash"

Many of our perspective clients have asked us to build "super amazing cool" websites that are not like all of the others. After we ask a bunch of questions and understand our clients needs we will often try to talk them down from a really expensive glitzy site into a site that actually meets the goals of their organization. It sounds odd, but the best looking websites rarely meet the needs of the users or the goals of our clients. So we opt to make a client happy in the long term rather than just say yes to every request in order to make a quick $$$. We know it can sometimes come off as a "weird" pitch but we have seen the results.

ROI is King

Knowing when to stop a specific phase of any website is key to maximizing ROI. Of course our accountant would love it if we could just keep working on the same site forever pilling up the billable hours so he can roll around in the cash. But that doesn't increase our clients ROI and won't help our reputation as leaders in smart web development, will it?

Your success = our success

Because of the nature of web design, web development, and web marketing, we need great success stories to tell our future clients. And you get to benefit from our selfishness. By doing an amazing job on your website design it will allow us to show it off as a fantastic part of our portfolio.

Start simple and grow

Being R.A.D. saves money

R.A.D (Rapid Application Development) websites have many benefits.

Hiccups suck

The process *should be fun*

Usability

We’re the experts but you’re the client

You get what you pay for

Uh, yeah,

we just assumed you would have stopped reading this list by now.